Bookkeeping for real estate media businesses
Real Estate Media · Peer Benchmark
See how your
numbers stack up.
See how real estate media companies really stack up: how much they keep, where they spend it, and what separates the profitable ones. Shown as a percentage of income, so the numbers mean something no matter your size.
Download the Report
A peer benchmark for real estate media businesses
84%
Gross Profit Margin
Average and median both land at 84%
37%
Net Profit Margin
The typical (median) business
49%
Operating Costs
Median, as a percentage of income
What's inside
Your industry, by the numbers.
Built from a group of real estate media bookkeeping clients over the trailing twelve months — anonymized, and shown only as group percentages.
01
How the numbers stack upThe three headline numbers and what each one means.
02
What businesses keepGross vs. net margin, and where profit lands across the field.
03
Percentiles, made simpleWhere you stand when everyone is lined up from low to high.
04
The cost of doing the workEditing, contractors, and other direct job costs.
05
Where the overhead goesEvery operating-expense line as a percentage of revenue.
06
What separates the winnersThe five cost lines where profitable businesses spend less.
Want to see exactly where you land?
Inside the report you’ll find a link to plug in your own numbers and compare them to the benchmark, line by line.